education
University of Southern California
Annenberg School for Communication and Journalism
Masters of Marketing Communication
Courses: Global Marketing Communication | Storytelling, Culture, and Experimental Communication | Online Marketing Communication Development & Analysis | Integrated Comm Strategy
Fall 2020 - May 22
University of Wisconsin-La Crosse
B.S. Communication Studies: Media Studies Emphasis
Minor(s): Digital Media Studies & Design, Professional Technical Writing
Graduation: May 2020
Deans List | Honors Diploma
The Copenhagen Business School
Semester abroad exchange program - Digital Media and Communication
Courses: Social Media Management, Leadership Communication, Visual Communication, Corporate Communication
Fall 2018
work
2021-2022
07.2021
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present
Chicago, IL
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Luxury Furniture & Design
CB2
Marketing Coordinator
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-Oversee strategy and execution of brand marketing in the email channel.
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-Drive new customer acquisition and grow brand affinity by leading the development of CB2’s referral marketing program. -
-Partner with owned channels and programs including SMS, organic social, paid media, and PR to execute daily marketing efforts and the launch of branded campaigns.
2021
02.2021
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07.2021
Chicago, IL
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Beauty Company (CPG)
PPI Beauty
Digital Marketing Content Coordinator
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Oversee digital content processes for Marketing and Brand teams.
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Reconstructed the company's relationship with outsourced customer service agency, web development team, and ratings & reviews platform.
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Spearheaded content collection process task force, optimizing the requesting, receiving, and cataloging of digital assets across teams.
Social Media & Marketing Coordinator
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Increased social engagement across all three brand's (3M+ following) by 366%+ through community management strategy.
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Increased diversity and inclusion representation across all branded social content.
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Executed internal PR. Implementing influencer and celebrity product seeding, garnering 1.5B+ impressions across all three brands, driving brand awareness and developing a loyal community.
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Installed a shoppable Instagram feed across all three brands, providing first ever conversion tracking analytics between Social and Sales teams. Saw success of 85k+ visits to product purchase pages within the first quarter, strengthening relationships with retailers.
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Managed Digital and Integrated Marketing team's budget of $366k.
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Reported social, PR, and conversion analytics to executive leadership team on monthly basis through branded decks.
08.2020
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02.2021
2019-2020
07.2019
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05.2020
La Crosse, WI
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Online food delivery service
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Examples in portfolio
EatStreet
Marketing & Community Relations Intern
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Organized events around campus and the community to promote the brand
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Developed marketing initiatives for events such as Oktoberfest and Graduation
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Utilized social media to connect with a range of audiences and conducted trend analysis
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Advocated for the organization in a specified market
Kohler, WI
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Plumbing Manufacturer
Generators Engines and Hospitality company
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Examples in portfolio
Kohler Company
Corporate Communications Intern
Studio Production | Influencer Relations
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Producer and photographer assistant in an in-house studio
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Assisted with productions for Kitchen & Bath, and Hospitality channels
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Organized and archived the multi-media asset management system
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Influencer vetting for brand collaborations
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Researched and identified talent suitable for content collaboration projects across all businesses
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Learned Sprinklr, the CEM tool used to gauge sentiment surrounding the organization
05.2019
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08.2019
2018
05.2018
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01.2019
Sheboygan, WI
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Art Museum
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Examples in portfolio
John Michael Kohler Arts Center
Marketing Intern
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Designed weekly geo-filters, eBlasts, and social platform posts for the 2019 Levitt AMP summer concert series
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Developed new marketing initiatives
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Utilized SEO tools
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Conducted weekly Facebook live streams for promotion
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Utilized Google analytics, Facebook Ad Manager, Meltwater, and Crescendo
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Completed contract work for Special Events and Marketing following the completion of internship
2017
La Crosse, WI
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Luxury student apartments
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Examples in portfolio
Pointe West Investments | The Hive
Social Media Marketing Intern
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Developed Social Media campaigns for Snapchat, Facebook, and Instagram
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Designed graphics for social pages, website, and print using Adobe Creative Cloud
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Tracked campaign success through analytic tools
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Worked with local photographer and drone operator to create promotional content
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Led successful Snapchat filter campaign, yielding 21.4K views
11.2017
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08.2018