Influencer Relations
Kohler Co. Influencer Vetting & Reporting
Please click on the icon to view the file and understand that some of the information in the documents have been redacted due to sensitive information and copyright policy.
Kohler Partnership "One-Sheeter"
These PDF's are created to be a summary of the partnership once it is in full-swing.
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They are used as an organizational tool for the partnerships that are currently in place.
Vetting Document
Vetting documents were PDFs I created for the influencer relations and PR team, summarizing the research I had conducted on potential partnerships.
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With how large of an organization Kohler is, it was important that every aspect of a potential partnership was deeply investigated, to ensure the celebrity, influencer, or web-personality's image, aligned with Kohler and to mitigate any risks to Kohler's highly respected reputation.
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This document demonstrates my ability to conduct thorough research in the vetting stage of influencer relations, all vetting was manual research, or with data from free-trial data collection sites.
Following the vetting process, I created influencer decks that summarized and recommended influencers for partnerships that were being pursued.
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This deck in particular was used by the influencer relations and PR team to reach a decision of who they were to partner with for CES 2020.
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This file exemplifies my ability to create on brand presentations that can be used to reach difficult decisions.
Influencer Decks
Similar to the deck created for CES 2020, this deck highlights influencers in the sporting industry. After Kohler's partnership with premier league, Manchester United, it became apparent that there would be an entirely new demographic that Kohler would now have access to.
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This deck shows my ability to notice a need for a partnership, recognize influencers who have a following a company could infiltrate, and lead to a larger opportunity for brand visibility.